Business plan
Invest some time to organize your company's ideas and strategies.
Survival research shows that planning is essential for the company's development.
What is the Business Plan
Several causes for companies' failure have already been raised, such as lack of working capital, tax burden, lack of demand or competition. On the internal side, the lack of administrative and financial management are also common items in reports of write-downs by companies.
Despite several factors,there is a root cause for these difficulties: lack of planning. The business plan is not just about defining words of reinforcement, but about investigating the current scenario (based on market research) and defining guidelines for the company's actions.
A study¹ in the state of Maranhão with 3,700 entrepreneurs who had their doors closed reveals that only1 in 10 entrepreneurs made a business plan. And even among those who did the planejamento, only 3% updated their plan after starting business.
In Rio Grande do Sul, researchers² evaluated thatonly 15% of the entrepreneurs interviewed had previously identified the number of customers their company could reach. This low percentage was also repeated when evaluating prior knowledge about taxes and financial charges and carrying out a study to decide the most suitable installation location for your business.
¹ Alvarenga.Study of Contributing Factors to the Mortality of Micro and Small Companies in the State of Maranhão. 2016.
² Roratto, Dias and Alves. Mortality in micro and small companies. 2017.
The business plan is a document that describes, in writing, the objectives and what steps must be taken, reducing risks and uncertainties. It allows you to identify and restrict your mistakes on paper, rather than making them on the market.
There is no rule of thumb as to what factors should be considered in your plan, but there are some essential elements you should consider:
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business profile. What's my business?
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Vision, mission and goals. What sets me apart and where do I want to go?
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Market research. Who are my customers, suppliers and competitors?
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Operational strategy. Where will my company be located?
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Products and services. What are my products and services?
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Marketing plan. How will I reach my customers?
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financial strategy. What investment is needed? How soon will I get a refund?
At the end of drawing up your plan, you should be able to assess the viability of the business and, with that, decide on maintain or expand your company.
Business Ideas
Check which activities are growing in your city and in Brazil, discover trends and invest in your idea.
Market research
Discover your audience, market potential and the level of competition in the location you intend to invest in
Business plan
Defining your objectives, goals and the alternatives to achieve them is a powerful step that will guide many decisions in the future.
Templates and guides
Enjoy the list of templates and guides to help you throughout the process of starting a business.
Ready to get started?
The dream of starting your own business is usually accompanied by doubt as to whether the idea will work.
Uncertainties will always exist, but good initial planning is an essential factor to increase the chances of success.
Here are some tips for you to start your business:
1 Look for business ideas and try to understand how it would work
2 Define the concept do business and start assessing the viability of the company
3 Search the content on the side for information and tools that can help you
If you need help with any of the steps,contactso that we can help you.
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